What a small ad budget can realistically do
Rs 10,000 a month will not make you famous, but it will tell you which offer people actually click. Here is how to spend it.
Read the postWhy your site feels slow on mobile data
Most of the weight comes from four or five oversized images. A short checklist to find and fix them.
Read the postA logo is not a brand identity
The file you hand to a printer, a signboard maker and a web developer should not be the same file. What a full kit contains.
Read the postPosting daily is not a strategy
Three posts a week with a point beat seven without one. How to build a calendar you can actually keep.
Read the postWhat a website really costs to run for a year
Domain, hosting, SSL, backups and updates. The full picture before you sign anything.
Read the postBoosting a post is not running a campaign
The boost button is a blunt tool. What you give up when you skip the ads manager.
Read the post